All design is created to convey a message, to tell a story and to alter the viewers emotions and thoughts towards a subject.
In that sentence above there is an exciting, thoughtful and thorough process to achieve it. The most basic goal of any project is to either sell, advertise or inform you audience. But the more important and often more complex aim is to expose your target market to a user experience that will ultimately change or solidify their perception towards your organisation.
The process to influencing your audience is where you’ll find me, somewhere between your idea and the exciting new product that we’ve created. I like to understand what makes your idea great and how it’s going to help your audience, then it’s all about research, planning, concepts and development. On deadline day the result is a well crafted piece of graphical material, that has a focus on maximising your company's and products appeal.