In that sentence above there is an exciting, thoughtful and thorough process to achieve it. The most basic goal of any project is to either sell, advertise or inform you audience. But the more important and often more complex aim is to expose your target market to a user experience that will ultimately change or solidify their perception towards your organisation.

The process to influencing your audience is where you’ll find me, somewhere between your idea and the exciting new product that we’ve created. I like to understand what makes your idea great and how it’s going to help your audience, then it’s all about research, planning, concepts and development. On deadline day the result is a well crafted piece of graphical material, that has a focus on maximising your company's and products appeal.

For the majority of the past 5 years I have been working as a Graphic/Web Designer and Front End Web Developer in Auckland, Melbourne and London, with experience and responsibilities growing from project to project. I’ve been exposed to and thrived in varying workflows and environments, and have learnt, tested and implemented emerging frameworks, trends and industry standards in both design and development.

I’m self driven and big on planning out a project as these can have a big influence on whether you make a deadline or not, but if things haven’t gone to plan I’m not adverse to putting in the extra hours to finish the job on time. I’m a positive minded person that’s sociable and values good team culture, with a passionate interest in art and design, and also a fan of football and the outdoors.